The Goodness of Giving: RealEats Donates Real Food to the Geneva Center of Concern

Today is #GivingTuesday, a global giving movement celebrated on the Tuesday following Thanksgiving in the U.S. It is a day set aside to encourage people to offer a gift we can all give: helping others.

A RealEats donation ready to be delivered to the Geneva Food Pantry.

RealEats believes that doing good in our community is good business.

That’s why we are proud of our mission today and throughout the entire year to donate RealEats meals to the Geneva Center of Concern. The non-profit is a perfect match for us, not only because we align in our mission to bring real, healthy food to more people, but because their thrift shop and food pantry is right outside our door!

For 46 years, the Center of Concern has been helping people in the Geneva community who need food and other assistance. Its food pantry serves about 10,000 people each year. It also operates a thrift store, and all sales fund its food.

RealEats is one of the three largest regular donors to the Center of Concern, proudly donating an average of 70 meals each week. That’s more than 3,600 meals a year! Freshly prepared meats, vegetables and side dishes are vacuum packed in our vacuum-sealed pouches and delivered to the Center, where their volunteers sort them into meals for distribution. Any extra food is sold in its store, and proceeds are used to further support the pantry.

Cheryl Toor, director of the Center of Concern, said that the people they serve are enjoying RealEats food.

“People are loving the opportunity to try something they couldn’t afford otherwise,” Toor said. “And we love that they are healthy meals, because we want to give away the most nutritious food possible.”

“Geneva is an incredible home for RealEats. We are fortunate to do business here and be in close proximity to where our food is grown,” said RealEats founder Dan Wise. “It’s vitally important to us to give back to the community that supports us in so many ways.”

The Center of Concern is currently busy preparing for its Operation Merry Christmas program, which provides holiday meals to low-income families. These special boxes will provide about 200 families with a week’s supply of food, said Toor.

“When you have plenty of food on your table, it’s easy to take a good meal for granted,” said RealEats Executive Chef Marco Ballatori. “But for too many people in our own community, food is scarce and hunger is a real problem. We appreciate the hard work of the Center of Concern and its volunteers and are proud to contribute to their mission by donating RealEats meals.”

“RealEats is a great neighbor,” added Toor. “It’s an amazing group of people and we really appreciate them.”

Interested in giving healthy food or making a donation to the Center of Concern? It is located at 58 Avenue D in Geneva, NY and can be reached at 315-789-1117. 

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