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Food Companies Are Replacing This Controversial Ingredient With a Shockingly Obvious Substitute

The food industry is analyzed with microscopic precision, with any questionable additive or unusual ingredient is subject to thorough public scrutiny. This heightened consumer awareness has forced major food and beverage manufacturers like General Mills, Kraft Heinz, PepsiCo, and Coca-Cola to reformulate products to contain less sugar, fewer additives, and more wholesome ingredients. (Read up on these nine signs you’re eating too many foods with preservatives.)

But according to a 2016 Nielsen survey, over 60 percent of consumers are concerned with one additive in particular: artificial food coloring. This fear is based on a handful of popular studies and reports, most notably a 2007 study from the University of Southampton which found that six artificial colors (now known as “The South Hampton Six”) exacerbated symptoms of hyperactivity and attention deficit hyperactivity disorder (ADHD) in children. The Food and Drug Administration—the government agency tasked with regulating food colorings—has banned certain artificial colors in the past after data emerged linking them to potential health risks, so it’s not unreasonable to believe that adverse reactions can occur. (Here are some other toxic things that are potentially in your child’s...

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